Research Methods for Business: A Skill Building Approach (4th Edition)
By Uma Sekaran.
Description
Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter. - from Amzon
ISBN(s)
0471203661, 9780471203667
